Putting my name here so I get pinged.
@Kate_Daley thanks for the story to accompany
as small thoughts, I would suggest that reintroduction of vegetables starts with plants have have known benefits, used as medicine. Its not a big jump to say X controls my blood sugar and its “free to me.” and other plant uses following.
Use that foot in the door to remind people of their grandma and grandpa’s generation. The nostalgia and desire to return I think is a powerful tool. We’ve also seen in our area breastfeeding vs commercial replacer has an incredibly powerful comparison – makes me angry the greed we see playing out. I would say its a related microcosom.
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